Southwood Holography Laboratories Artist in Residence

Southwood Holographics AIR

The Artist In Residence at Southwood Holographics enables artist to create multiplex and other type of holograms.

COMING SOON – please subscribe to the HoloCenter email list to be notified of the open call.

We are so excited for this new program, and the incredible history of significant artworks created with the printing systems that will soon be accessible to artists.

As Hart Perry, describes:

Our first artist in residence program evolved from a series of
fortuitous circumstances. In the early 70s I was asked to film the
first holographic movie with Salvador Dali. At that time holography
was in its infancy. Denis Gabor conceived of holography in 1947,
but it was not until the invention of the laser in 1960 that images
could be made from light itself. A hologram could be broken and
each piece revealed the whole image. Images were three
dimensional. It had extraordinary qualities. There were also
limitations. Holograms could not be made of objects that had
movement or of any subject outside of the laboratory.
It took an artist, Salvador Dali, to help overcome these limitations.
He produced the first holographic movie with Alice Cooper. As
cameraman for this film, I had a front row seat to see how this
happened. The hologram would be made from film footage. I
asked who was making the hologram. I was told it was Lloyd
Cross. A year before, the physicist, Lloyd Cross, visited my studio
where he observed a machine I used to reprint motion picture film
to make special effects. He said that such a machine could be
used with laser light to make holographic movies. Lloyd had built
such a machine for this purpose for Dali. Dali’s holograms were
the first to show people moving. Lloyd then helped me and
scientist/artist friends build our own machine to make holographic

This experience with Dali is what inspired me to start an artist in
residence program in holography in the late 70s. Giving artists the
opportunity to work with scientists resulted in many inventions in
the visual language of this new image making technology. We
made the first time lapse hologram of a flower opening up, the
first hologram in slow motion of the dancer Murray Lewis and of
Simone Forti, the first animated hologram, the first hologram
combined with a sculptural space, the first aerial image hologram
of the Empire State Building, the first computer animated
hologram and the first hologram of an X ray.

The next fortuitous circumstance was that recently I was asked to
exhibit these holograms at Bard College and to teach a senior
project in holography there. To do this, I started up my laboratory
and worked with an extraordinary student, Anaka Wetch. This
was the genesis for this proposal for a new Artist In Residence
Program with the group of people who came together for Anaka’s
One of the people was my old partner in holography, Bill Molteni,
who invented a real color hologram on one of our research grants.
The physicist, John Perry, saw Bill’s hologram and figured out
how to make Bill’s holograms on a large scale. I knew his work
because he made the extraordinary holograms with the artist
James Turrell and had one of the most successful holographic
When John Perry retired from his company, he essentially
donated his laboratory to our AIR program and is consulting on its
re-installation at Southwood. We will now be able to make large
holograms for our Artist In Residence program while continuing to
innovate with Bill Molteni and Melissa Crenshaw.
Melissa Crenshaw shares a holographic optical element patent at
theatrical lighting company LedaLite/Phillips. She is a well known
holographic artist who has taught holography at colleges.

Hart Perry, Southwood Holographics co-founder, 2020

Exhibition at Bard College in 2020 of holograms created through Hart Perry’s collaborations: Salvador Dalí ‘First Cylindric Chromo-Hologram Portrait of Alice Cooper’s Brain’ (1973); Dan Schweitzer ‘Movie Theatre’ (1978); installation view.